The GK Journal
Stories, guides & new scents
How to choose, wear and layer perfume — plus what's new at GK Parfum.
Guides · 7 October 2026
The best inspired perfumes for men in the UK (2026)
Designer scents men love — Aventus, Sauvage Elixir, Oud Wood, Althaïr — and the GK Parfum versions that smell like them for £16.99–£17.99 per 100ml.
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Guides · 7 October 2026 · 1 min read
How to make your perfume last longer: 7 habits that work
Simple, practical ways to get more hours out of every spray — where to apply, what to put on first, and how to store your bottle.
Guides · 7 October 2026 · 1 min read
Extrait de parfum vs eau de parfum: what's the difference?
Parfum, extrait, EDP, EDT — the names describe how much fragrance oil is in the bottle. Here's what each means for how long a scent lasts and how strong it smells.